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An Introduction to operations Management full course lecture notes

Leave a Comment / OPERATIONS MANAGEMENT / Mary Kariuki

Meaning of Operations Management An operation refers to the process of converting inputs into outputs while adding value to an organization’s products or services. These inputs may include people, materials, technology, and information. Through a carefully coordinated set of activities, these resources are transformed into outputs that meet customer needs. Customers generally expect the right […]

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HOW TO MANAGE VIRTUAL PLATFORMS

Leave a Comment / CUSTOMER RELATIONSHIP / Mary Kariuki

Meaning of Virtual Platforms Virtual platforms are online systems that enable organizations to communicate, interact, and build relationships with customers. Choosing the right platform is important because customers tend to trust and engage more with platforms they already use regularly. Organizations should prioritize platforms that: Commonly Used Virtual Platforms Some of the most widely used

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How to Plan Outsourcing Services

Leave a Comment / CUSTOMER RELATIONSHIP, PUBLIC RELATIONS / Mary Kariuki

Outsourcing services is a business strategy where a company hires an external party—either another company or individual—to perform tasks or services that could otherwise be done internally. The external party, also called a service provider or third-party provider, may work onsite at your company or offsite from their own location.

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HOW TO MANAGE CUSTOMER OUTREACH

Leave a Comment / CUSTOMER RELATIONSHIP / Mary Kariuki

Customer outreach refers to the process of connecting, communicating, and building relationships with customers using various communication channels such as social media, email, review platforms, phone calls, and face-to-face interactions

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How to Develop product and Service Delivery Innovation

Leave a Comment / CUSTOMER RELATIONSHIP / Mary Kariuki

This is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need .

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HOW TO MONITOR CUSTOMER SATISFACTION

Leave a Comment / CUSTOMER RELATIONSHIP / Mary Kariuki

Customer satisfaction in Kenyan banking is a measure of how well a bank’s products, services, and overall experience meet or exceed customer expectations. It is shaped by both core service quality, like reliability and security, and the quality of relationships built on trust and communication.

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HOW TO INDUCT CUSTOMER LOYALTY PROGRAM

Leave a Comment / CUSTOMER RELATIONSHIP / Mary Kariuki

………These programs are especially valuable in the financial industry, where customers have a wide array of options from traditional banks to emerging fintechs.

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HOW TO ESTABLISH CUSTOMER SEGMENTATION IN BANKING

Leave a Comment / CUSTOMER RELATIONSHIP / Mary Kariuki

Customer segmentation in banking refers to the process of dividing a bank’s broad customer base into smaller groups based on shared characteristics such as income, demographics, location, or financial needs

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HOW TO ESTABLISH QUALITY MANAGEMENT SYSTEM

Leave a Comment / CUSTOMER RELATIONSHIP / Mary Kariuki

Quality management system is all the planned and systematic activities implemented within the quality system that can be demonstrated to provide confidence that a product or service will fulfill requirements for quality

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How to Establish Customer Relationship Management system

Leave a Comment / CUSTOMER RELATIONSHIP / Mary Kariuki

CRM is an approach that integrates people, processes and technology to maximize the relations of an organization with its customers. Firms make use of the development in communication and technology to collect information regarding product and its marketing to meet expectations of people. Firms keep on developing customer ‘s data base to update their need and designing marketing strategy to satisfy such needs.

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