2025

PUBLIC RELATIONS COURSE NOTES

PUBLIC RELATIONS INTRODUCTION TO PUBLIC RELATIONS MEANING Public relations are the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. DIFFERNCES BETWEEN PUBLIC RELATIONS AND OTHER COMMUNICATION FIELDS MEDIA AND PUBLIC RELATIONS WHAT IS MEDIA RELATIONS Media relation is relationship […]

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 THE CONCEPT OF REGRESSION ANALYSIS

Meaning of regression analysis   Regression analysis refers to statistical technique for estimating the relationship among variables. Which is concerned with estimating the value of one variable when the value of the other variable is known. • Regression therefore, is a measure of the average relationship between two or more variables in terms of the original units of data.

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